Why are we proud to be part of the DITA Eyewear family? We had been aware of the brand from their beginning over 20 years ago and watched their development as an iconic brand and have had their product in our two stores since the foundation of both. Dita eyewear designs are inspiring, highly expressive and complementing of its wearer.
“You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating discreet luxury with a product ranging from bold character frames to new interpretations of timeless shapes through innovative technology.”
“DESIGN THAT FINDS BEAUTY IN PURPOSE.
CRAFTSMANSHIP THAT CELEBRATES THE UNSEEN.
CULTURE THAT TRANSCENDS CONVENTION.”
Style transcends personality type and location!