What's in the name August Eyewear?
There's a little story to it.
When you are about to launch and open a new concept store, you want to get the name just right. As you would expect, this is a bit of a headache. It's easy to come up with different names, but it's really hard to come up with a name contains meaning and essence that you want to project into the world.
When we were approaching opening date, and after brainstorming for months, the idea finally landed; "what does August mean again?". It turns out we didn't need to wreck our brains any longer. The name of the month that we would open contained exactly the of what we want to project in the world.